We are an event coordinating firm specializing in green event planning and consulting, working with a focus on sustainability and community benefit. Founded by Johanna Walsh, the company is a Certified Green Business with operations in New York and Los Angeles and San Francisco. Our mission is to develop beautiful custom solutions that meet a standard of excellence and satisfy our environmental philosophy.
Johanna R. Walsh, CMP
I started Twirl with this photo in mind. I figured, if there is ever at least one person at each event having as much fun as me as a little flower girl in this photo, I have done my job well.
I started my career in fashion and film. No matter what I was working on events seem to find me – whether it was a promotional party for the magazine, screenings for the indy film house, organizing promotional parties or setting up important business meetings.
Personally, green event planning blossomed out of an effort to keep events attendees from drinking and driving. Ok then, I thought, no cars. It opened a world of possibilities. We now have a widespread effort around the world to go green in the events industry. The facts are startling! Behind construction, events are the #2 creators of waste. It is easy to be passionate about this endeavor, I feel I get to make a true, measurable difference by my work. But going green is not all about conservation and brown napkins. It is an exciting engagement point for education, innovative design and thoughtful material usage.
Debbie Goeden
Over the last 14 years I have executed large scale events & galas from San Francisco to the south bay. Every event is unique, requiring special finesse and care. Every client’s event is a priority. I have produced events from 2500 to intimate groups of 6. I love the feeling that what I do makes someones special day/ conference/ event/ job easier and more fulfilling. Some noteable clients I have worked with include FACEBOOK, Applied Materials, Franklin Templeton & TESLA. I am always kept on my toes, always reaching for fresh ideas, spaces and designs. I love weddings of all types, and am proud to help plan and execute such memorable occasions, to exceed expectations and leave lasting memories for each couple.
I am passionate about the environment, and the impact events make on it. Joining Twirl was a “no brain-er” for me, since the company’s core values are in line with mine. The atmosphere created by the Twirl team fosters creativity and allows me to flourish. I am a firm believer in composting, recycling, food donation to shelters, and practicing sustainability in all aspects of my home and work life. I even run my Mercedes on Bio-Diesel that I make at home, thanks to recycled oil from a few locally owned restaurants.
Twirl Management is a proud member of the following organizations:
- Green Meeting Industry Council
- Green Meeting Industry Council Northern California Chapter
- New York Convention & Visitors Bureau
- San Francisco Convention & Vistors Bureau
- San Francisco Green Business
- The Knot
- CRRA, Special Events Council
- EPA Climate Leaders





